Confirming its long-rumored foray into the mobile market, Google said today that it is developing a free cellphone software package so the Internet search leader can more easily peddle ads and services to people who aren't in front of a PC.

Google won't be making the phones, however. Nor does it plan to stamp its prized brand on the devices. Instead, it will work with four cell phone manufacturers who have agreed to use Google's programs in their handsets. Consumers will have to buy a new phone because the bundle isn't made for existing handsets.

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